Resources
Free stuff. Consume it before the call.
Everything here is free and most of it is the same material members pay for, minus the one-to-one. If you're doing due diligence on us, this is the fastest way to work out whether we know what we're talking about.
The 7-minute system
The exact system members have used to go from £3k a month to £50k a month, and how it could work in your business. On the application page.
YouTubeJacob Morgan Business
Long-form videos on pricing, sales, marketing and running a dog training business. Every video is also written up on the blog below.
Blog38 articles and counting
Every YouTube video, rewritten as a searchable article. Pricing, sales, marketing, mindset, operations, and the behind-the-scenes stuff.
Live workshopDog training business workshop
Eight lessons from a live business workshop for dog trainers, written up in full.
Live Q&AYour questions, answered live
Two live Q&A streams on niching, credentials, pricing, YouTube and dealing with hate, written up as questions and answers.
EventsMentorship weekend, January 2027
Fifty trainers, the whole team, two days in Leeds. What happened last time and how to be there next time.
Start hereBecoming a dog trainer from £0
The five stages Jacob would go through if he was starting again from nothing.
Pre-Call Nurture: Stop Losing Dog Training Sales Before the Call
Your warmest leads are the people who have already booked a call. Here is exactly what to do in the three to five days between the booking and the call so more of them show up and buy.
11 Sep 2026 · 9 min readMarketingHow to Grow a Dog Training Business Without Posting Every Day
I had 100,000 followers and no money. Here are the lessons from my 80-minute webinar on what actually grows a dog training business, and why daily posting is the last thing to fix.
4 Sep 2026 · 9 min readMarketingPaid Ads vs Organic: The Funnel Dog Trainers Should Build
A talk from our mentorship weekend on why organic income is lumpy, how ad platforms actually work, and the one thing that decides whether your dog training funnel converts.
1 Sep 2026 · 8 min readPricingDog Training Pricing: Why a High Close Rate Means You're Too Cheap
Sean was closing 60 to 70 per cent of calls with no sales process. That is not a sales skill, it is a pricing problem. Here is what we found and what we changed.
25 Aug 2026 · 8 min readOperationsHow to Grow a Dog Training Business Without Working 7 Days a Week
Tom had a great product, good prices and more enquiries than he could handle, yet he was working seven days a week. The fix was not more clients, it was a different delivery model.
15 Aug 2026 · 8 min readSalesClients Aren't Broke, They Don't Trust You: Dog Training Sales
When a prospect says it's too much money, they mean they do not trust you enough yet. Here is how to fix that before, during and after the call.
15 Jun 2026 · 6 min readNext step
Consumed enough? The next step is a conversation.
Apply now. If you're not ready, we'll say so, and you'll have a clearer idea of what to do in the meantime.
Eight questions, about three minutes. If you're not a fit, we'll say so.